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Established in Toronto in 1973, ROOTS is Canada's leading lifestyle brand, selling a wide range of clothing, leather goods and accessories for men and women of all ages.
Co-founders Michael Budman and Don Green have led the extraordinary growth of ROOTS. Inspired by their teenage summer-camp experiences in Ontario's Algonquin Park, they created a business that celebrates the natural beauty and culture of Canada.
Starting as a single store with a single product (the Negative Heel Shoe), ROOTS grew by establishing other signature products, including leather jackets and bags, the ROOTS awards jacket, the ROOTS Beaver Athletic sweatshirt (a cultural phenomenon in 1985), the Tuff Boot and the leather club chair.
To expand its range of offerings, the privately held company has developed relationships with more than 20 licensees, producing shoes, hosiery, fashion accessories, eyewear, watches, luggage, linens, home furnishings and more.
ROOTS has created a unique Canadian caché by nurturing connections with high-profile entertainment and sports celebrities, and by customizing products for thousands of firms, television shows, musical groups and sports teams.
The company has always emphasized an athletic lifestyle and a strong team spirit. This creates a natural fit with the Olympic Games — bringing together the best athletes with the best apparel brand. In 1998, ROOTS outfitted the Canadian Olympic team, gaining worldwide recognition for exceptional designs. Over subsequent summer and winter games, ROOTS has developed relationships with additional teams. In 2004, the company outfitted four countries - Canada, the United States, Great Britain and Barbados - with hopes for more in the future.
In 1993, a fashionable collection of watches was added to the range of available ROOTS wear. Interpreting the casual look of ROOTS, the watches incorporate quality, function and style in their design. The selection is grouped to reflect the different needs of consumers in today's busy lifestyle into Collection, Athletics and Kids watches.
ROOTS Collection is a range of uniquely designed analog fashion watches for men and women with a contemporary casual look.
Spirited, sporty and bursting with energy, ROOTS Athletics watches are colourful and fun to wear for any activity. Packed with technical digital features, these watches are available in an extensive array of new designs, sizes and colours that project a stylish attitude - capturing the essence of an active lifestyle.
ROOTS Kids analog watches are fun to wear and easy-to-read so time telling becomes a breeze. Watches are ruggedly constructed and water resistant so kids can wear their watch almost everywhere.