A color-preserving shampoo for chemically-treated hair Formulated with natural color protection ingredients including Aloe Vera & Rosa Canina Helps consolidate condition & hydrate hair Seals in hair color & luster Leaves hair sleeker & stronger in brilliant color Free of sulfate synthetic dyes & DEA To use: Apply to damp hair & foam up. Wait for 1 minute. Rinse well & re-apply if necessary