Your idea of a wake up call is when your phone alarm goes off at 5:30 in the morning for a dawn patrol session. Your favorite board meetings are the ones that take place sitting with your buddies in between sets. You wax your surfboard -- not your eyebrows! But let's face it broski, there are occasions when you need to clean up your look. With that being said, you don't want to conform to some clothing recommended by a men's magazine. This is why O'Neill designed the Cheshire long sleeve button-up shirt. Its clean styling gives you that professional look, but since it's O'Neill, you know you're still staying true to your surf culture.