Finhead (noun) — a surfing aficionado or one who constantly obsessed about surfing. Example: “That dude is such a finhead I don’t think I’ve ever seen him without his board.” Rusty is aware of the growing trend of more and more people identifying themselves as a “finhead.” In response, Rusty has developed the Finhead trucker hat as a way for this new group to easily identify each other in the easiest way possible — by displaying a Rusty brand fin on their heads. It’s not rocket science, man.