There’s no denying that the Beach boys had a little thing for the ladies on the west coast, and I have to admit, I do too.  Little thing for their style that is. After spending three weeks last summer  in the land of surfers, red carpets and sunshine, I left with one thing in my head.  I want to be a California girl.  Their laid back style oozes out of every outfit choice and after much gawking, I have come to the realization that their effortless style comes down to one theme: simplicity. With that being said, there is nobody that demonstrates the theme of simplicity more than James Perse (a newbie on here at Shop N Chill™!). Uncomplicated cuts with the most flattering material come together and take basics to a new sartorial level. 

Top three picks to help accent your inner California girl: